sudden rise; steep climb; zoom; trending
apart from that; to return to the topic; enough of that
in itself; the thing itself; this itself; for its own sake; per se
to draw (attention, sympathy, etc.); to attract (e.g. interest)
contribution (to a newspaper, magazine, etc.); submission; post (on a blog, social media, etc.)
new; fresh; new item (e.g. customer, regulation); newly created object; new customer
effectiveness of advertising
public relations; PR; publicity; publicizing
assistance; support; subsidy; supplement; auxiliary; subsidiary
position (where one is standing); place where one stands; position; stance; standpoint
suspicious; dubious; doubtful; unsure; untrustworthy; unreliable; strange
favourable; favorable; doing well; OK; all right
essence; true nature; substance; reality
attribute; property; context; character class, type, fetish, etc.
to screw in; to thrust into; to push into; to protest (and seek rectification); to complain
(fictional) character; character; personality; persona
speech; words; one's lines; remarks
if you are so inclined; if it suits you; if you like
individuality; personality; quirk; idiosyncrasy; character; individual characteristic
to entrust; to leave to a person
hard-liners; diehards; (young) man with traditionally masculine interests; tough boy; hard news; reporter who covers political and economic affairs
no good; not allowed; not acceptable; outtake; blooper; retake
small part (e.g. in a film); bit part; extra
opposite effect; adverse effect; backfiring
photographer; cameraman; camera operator; cinematographer
guest; visitor; customer; client; counter for containers used to entertain guests
rival; opponent; revenge; (arch.) spouse
at the most; at best; to the utmost; as much as possible; as much as one can
to make good; to improve; to do often; to be kind to; to treat well
scriptwriter; playwright; scenario writer
incineration; destroy by fire
person from (the planet of)
wife; your wife; his wife; married lady; madam
to step aside; to move (i.e. out of the way); to make way