to crunch; to masticate; to simplify; to explain plainly
frame; framework; outline
to overturn; to capsize; to overthrow (government etc.); to reverse (decision etc.); to disprove (an established theory etc.)
two kinds; second-class (e.g. mail)
fish-based cooking; fish dish
earthenware; pottery; yakimono; flame-broiled food (esp. fish); tempered blade
sentimental; mushy; sugary; saccharine; sickly-sweet
bygones; the past; past event
reverse side; opposite (of the expected); purl stitch (knitting)
to seal (letter); to prevent; to forbid; to block
exactly the same; exactly as is; without any change
stool (stood on to reach high objects); small stepladder; (fig.) stepping stone
being devoted; spending all one's time and energy on
it was, wasn't it?; must have been; I think (it was); how might it have been?
not a chance; not likely; oh no; yuck; fault; defect
emission; emanation; letting out (feelings); venting; divergence (of light); divergence
holiday; day off; furlough; absence (from work)
word of mouth; comments written online (about a product, service, etc.); online reviews
to get change back; to be more than enough
first; preliminary; primary (sources, industry, etc.); original; linear (function, equation); first-order
experient; person who has experienced something
to shoot dead; to bring down (an animal); to win (a prize, someone's heart, etc.); to make one's own
compensation; indemnification; reparation; consideration
operation (working) of the mind
exaggerated advertisement; overblown advertising; hype
festival; feast; carnival
dramatic turn-around; major reversal; great comeback; game changer
grace (of God); divine favour; benefit; efficacy
prayer (for something); supplication
excellent sweet; confection of an established name
sales pitch; sales lure; catchphrase
brand (burnt-in mark of identification); branding iron
to fuss over; to be particular about; to be obsessive about; to be fixated on; to obstruct; to hinder
turning into a brand; branding
to increase in value; to gain prestige
normalization (of a social problem, of a situation, etc.)
shortage of stock; scarcity of goods
to spur (on); to expedite; to encourage