to be in the news; to be talked about; to become a popular topic of conversation; to become the talk of the town; to become topical
publicity; advertisement; advertising; propaganda
arrangement (music, objects, etc.); organization; adaptation
effect; effectiveness; efficacy; effects (e.g. sound effects, visual effects, special effects)
to take good care of; to treasure; to value; to hold dear; to prize; to cherish
in that case; (might not be what was expected or hoped for but) if that's the case
brittle; fragile; weak; tender-hearted; sentimental; easily moved
so; therefore; accordingly; consequently; on those grounds; that is why
sharing one's lot with another; being in the same boat
perfect score; full marks; extremely; very; quite
go that far; to that extent
to boast; to brag; to exaggerate
to be on the verge; to be on the brink; to get close
expressly; especially; taking the trouble (to do); intentionally; deliberately
large stage; grand stage; the big stage; grand setting
degree of attention; profile
considerable; formidable; tremendous; really something else; exceptional; impressive
to jump up; to spring up; to jump (market, price, etc.); to rise sharply; to act rashly; to jump the gun
to be lonely at the top; to be left high and dry by one's friends; (lit.) to have the ladder pulled out from under one
calculation; reckoning; count; forecast
to go mad; to lose one's mind; to get out of order; to go amiss; to go wrong (of a plan or expectation, etc.); to fall through
at the last moment; this late in the game
potentiality; likelihood; possibility; availability
condition; assumption; intention; intent; premise (in logic)
planning; project; plan; design
danger; peril; hazard; risk
(if) by some chance; by some possibility; in the unlikely event that; (unlikely event of) emergency; the worst(-case scenario)
one's turn; one's shift; one's turn on stage; screen time; screentime
to be crushed; to be smashed; to become useless; to cease functioning; to go bankrupt; to go out of business
to support; to prop; to sustain; to hold at bay; to stem; to check
to prepare oneself (for the worst); to resolve oneself
to cock one's head in puzzlement; to tilt one's head in contemplation; to wrack one's brain; to think hard
to fight; to exchange blows; to rally
application; subscription; entry (competition, raffle, etc.); enlistment
on the occasion of; at the time of
another's parent; another's parents