(short) curtain hung at shop entrance;  split curtain used to divide spaces in a house;  reputation (of a store);  good name;  goodwill
 bamboo screen;  rattan blind
 not worth doing;  waste of effort
 helping a long-term employee to establish a branch of the same shop
 long strips of decorative paper or leather attached to a matoi
 to help a long-term employee to establish a branch of the same shop
 curtain made of strung beads
 (long-handled) bamboo winnow used to sift earth or sand
 store name written on a noren
 goodwill;  intangible assets (part of the acquisition price of a business paid for the name and reputation of the company rather than tangible assets)
 local business association
 short split entrance curtain
 piedmontite;  piemontite;  manganese epidote
 eastern purple coneflower (Echinacea purpurea);  purple coneflower