Verb (5-dan, る, transitive)
1.  to love;  to cherish;  to be affectionate to;  to treat tenderly;  to dote on
2.  to show favouritism to;  to be partial to
3.  to fondle;  to caress;  to pet
4.  to be tough on;  to be rough with;  to torment;  to train harshly
used ironically; often as 可愛がってやる